Case Study: Superior Customization Through Vertical Integration

At a time when many vendors are unable or unwilling to build custom network monitoring solutions, one stands out. By controlling every part of its operations, DPS Telecom is able to create perfect-fit solutions for its clients. From sales to engineering to production to tech support, DPS is creating great products and happy customers.

A sales department that puts clients before quotas

"We're not your typical sales department," says Rick Dodd, DPS Telecom's Director of Sales.

Rick Dodd
Rick Dodd
Director of Sales at DPS Telecom

"We don't rush the client. We approach the sales process from a design consultant point of view. We have decades of experience in monitoring technology, and we don't recommend solutions until we have a good understanding of the client's requirements and ultimate goal."

What makes Dodd and his sales staff different is their sincere, no-nonsense commitment to putting their clients first. Dodd's primary goal is making sure you have the right solution to meet your needs.

"We always try to create a perfect-fit solution for our clients," said Dodd. "From a design perspective, a perfect fit means we match our existing products against your requirements. A lot of times, an off-the-shelf solution will meet your needs. But if it doesn't, we modify our hardware and software so it fits your needs exactly. Our hardware is modular and the intelligence is built into the software, so we can tweak it pretty easily until it's the absolute best fit for you,"

"That goes back to the DPS philosophy of creating complete client satisfaction. We customize our solutions to make it the right fit without the client having to buy a lot of extraneous hardware and software.

"The bottom line is, if you're not 100% happy with the solution we've provided, we've done something wrong. When you order from DPS, you'll get the exact solution you're looking for, or you'll get your money back through our 30-day no-risk policy," said Dodd.


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