The Protocol - March 2002
President's Letter:
Increased consumer expectations lead to a new pitch for network reliability
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| Robert A. Berry, CEO |
Many major telephone, cable, and Internet service providers are pitching network reliability as a selling point to prospective customers. This is a result of increased competition as well as clients who expect reliable service 100% of the time.
Companies can no longer offer just the lowest prices or best rate plans, today's consumers are looking for performance and reliability. Customer retention is key to the success of a business, and given today's staggering 14% average churn rate, it is imperative that companies provide top level service.
In 2002 alone, companies will spend an estimated $1.7 billion recovering losses from churn due to network reliability.
Our research has shown that 67% of companies are now offering some form of a Service Level Agreement with their larger clients. When you consider that 57% of network outages are caused by equipment failures, you can see that you MUST have adequate network and equipment monitoring to remain a viable competitor.
To prevent such losses, companies need adequate network monitoring to ensure maximum uptime and optimal performance. Call us today and let us help you keep your customers.
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